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General Discussion / User the grouper function
« on: August 30, 2023, 11:21:06 pm »
Concepts is the Google Adwords Editor. - described here in "How To Organize Keywords" to "generate common terms" option to automatically create keyword groupings. Another is the Google Contextual Targeting Tool. Look at your own site logs for past search activity. Trawl through related news sites, Facebook groups, industry publications and forums. Build up a lexicon of phrases that your target visitors use. Then use visitor language as the basis.
Of your site hierarchy. Site Structure Based On Visitor Language Group the main concepts and keywords into thematic units. For example, a site about fruit might be broken down into key thematic units such as “apple”, “pear”, “orange”, “banana” and so on. Link each thematic unit down to sub themes i.e. for “oranges”, the Phone Number Data next theme could include links to pages such as “health benefits of oranges”, “recipes using oranges”, etc, depending on the specific terms you’re targeting. In this way, you integrate keyword terms with your site architecture. Here’s an example in the wild: The product listing by category.
Navigation down the left-hand side is likely based on keywords. If we click on, say, the “Medical Liability Insurance” link, we see a group of keyword-loaded navigation links that relate specifically to that category. Evidence Based Navigation A site might be about “cape cod real estate”. If I run this term through a keyword research tool, in this case Google Keywords, a few conceptual patterns present themselves i.e people search mainly by either geographic location i.e. Edgartown, Provincetown, Chatham, etc or accommodation type i.e. rentals, commercial, waterfront, etc. Makes sense, of course. But notice what isn’t there.
Of your site hierarchy. Site Structure Based On Visitor Language Group the main concepts and keywords into thematic units. For example, a site about fruit might be broken down into key thematic units such as “apple”, “pear”, “orange”, “banana” and so on. Link each thematic unit down to sub themes i.e. for “oranges”, the Phone Number Data next theme could include links to pages such as “health benefits of oranges”, “recipes using oranges”, etc, depending on the specific terms you’re targeting. In this way, you integrate keyword terms with your site architecture. Here’s an example in the wild: The product listing by category.
Navigation down the left-hand side is likely based on keywords. If we click on, say, the “Medical Liability Insurance” link, we see a group of keyword-loaded navigation links that relate specifically to that category. Evidence Based Navigation A site might be about “cape cod real estate”. If I run this term through a keyword research tool, in this case Google Keywords, a few conceptual patterns present themselves i.e people search mainly by either geographic location i.e. Edgartown, Provincetown, Chatham, etc or accommodation type i.e. rentals, commercial, waterfront, etc. Makes sense, of course. But notice what isn’t there.